It can take anywhere between five and seven impressions for you to build brand awareness with a customer. Meanwhile, it takes only 10 seconds for people to make up their mind about your brand!
Building brand awareness will help you become a recognizable brand in your industry. As recognition grows, consumers will think of you the next time they need your product or service.
Learning how to build brand awareness and recognition will help you stand out from the competition, allowing you to build your business.
Give your brand the boost it needs! Keep reading for nine effective ways you can build brand awareness for your business today.
1. Social Media Contests
Encourage consumers to get more involved with your brand! Social media contests are a great way to build brand awareness by inspiring followers to share your content.
For example, you can have contestants share a link to the contests on their account for additional submissions. When they share your contest link with family and friends, you're appearing in front of more potential customers.
You can also encourage followers to tag their friends and family members in the comments of your post. As more people get involved with your contests, your brand will grow in popularity!
In addition to hosting a social media contest, you might also consider offering a freemium. Giving something away for free will help generate interest in your brand.
For example, let's say you offer a subscription service. Consider offering interested customers a free trial. They'll discover the benefit of choosing your product or service before making their first purchase.
If they're happy with their choice, they'll share their positive experience with friends and family members.
For companies that offer products, consider sending customers a free sample. Samples are a great way to give people a taste. Once they experience your product firsthand, they'll keep coming back for more!
2. User-Generated Content
Consumers prefer to choose brands they know they can trust. That's why many consumers look for reviews online before making their first purchase. In order to build brand awareness and trust, consider using user-generated content (UGC).
Post photos and videos from happy, loyal customers who already love your brand. Let them speak on your company's behalf. Their stories will show prospective customers that you're a worthwhile choice!
As consumers begin seeing people like them enjoying your brand, they'll want to know what the excitement is all about. As a result, they'll want to try your product or service for themselves.
UGC will help improve your social media marketing campaign, too. When you post a customer's photo, they'll share it with their followers. Then, you'll reach a broader audience of potential customers with your content.
4. Remarketing Campaigns
Remarketing campaigns can give you a second chance in front of previous website visitors. When using remarketing ads, make sure to get creative with the ad and landing page language.
Why should consumers choose your brand? What benefits and features can you offer?
Reappearing in front of consumers more than once will help you learn how to increase brand awareness and website traffic.
5. Influencer Marketing
Are there influencers in your industry consumers already trust? Partner up with an influencer and invite them to promote your brand. These partnerships will help you leverage their existing brand trust and audience to help your brand grow!
6. Guest Blogging
What helpful information and expertise can you offer customers? Write a valuable, memorable blog post that helps your target audience. Then, share it on other blogs.
Guesting writing will help you reach a larger audience base. At the same time, you're giving consumers a reason to choose your brand. Adding guest blogging to your brand awareness campaign will help you build your audience and trust!
7. Share-Worthy Infographics
For an effective brand awareness campaign, you need to draw people's eyes to your brand. Infographics are bright, colorful, and informative. Create an infographic that shows off your expertise and encourages consumers to share your content online.
Don't forget to share your infographics on social media to boost brand awareness.
8. Referral Programs
Customers are happy to share the news about your product or service with others if they're getting something in return. You can create a referral program to encourage people to spread your brand.
In addition to generating word-of-mouth, referral programs can also help you attract new customers to your business!
9. Videos Content
Video content is taking the world by storm! For example, mobile video consumptions grow by 100% every year. Meanwhile, 90% of customers claim product videos help them making buying decisions.
In fact, a third of all the time consumers spend online is dedicated to watching video content.
If you want to boost your brand and reach new customers, start by making eye-catching, creative videos. First, determine what questions your customers are asking. You can use these tools to create a topic list to work from:
- SEMRush
- Google Trends
- Keyword Planner
- Ahrefs
What problems are your customers facing each day? What solutions can you offer through your products, services, or knowledge?
Next, choose what format you want to use. For example, you can create a product demo or a tutorial. Company culture videos are a great way to introduce consumers to your brand, too.
Video content will give people a face, voice, and personality they can associate with your brand. Try to post videos regularly as part of your content marketing strategy and brand awareness campaign.
Don't forget to share your content on your company blog and social media! Sharing your content online will help more people recognize your brand. Finish your videos with a strong call-to-action to boost engagement, too.
