360 Cookware approached us with the challenge of improving their online presence and sales funnel, as they were experiencing traffic but low conversion rates. Our team implemented a comprehensive strategy to refine their product pages, streamline navigation, and enhance the customer shopping experience. As a result, the client saw significant improvements in both engagement and sales.
Despite attracting significant traffic, 360 Cookware struggled with converting visitors into customers, particularly due to their complex product offering and a lack of clarity in product pages.
The user experience on the website was not optimized for seamless navigation, which hindered potential buyers from easily finding and purchasing products.
As a premium brand, 360 Cookware faced challenges in standing out among competitors with larger marketing budgets.
We redesigned the product pages, focusing on clarity and user experience to showcase product benefits, materials, and unique features.
We restructured the site’s navigation to make product discovery easier and more intuitive, creating dedicated landing pages for high-performing product categories.
To reduce friction and increase conversions, we simplified the checkout flow, implemented an abandoned cart recovery system, and offered financing options to cater to a broader audience.
product page
Changes: Simplified the layout, added high-quality images, detailed product descriptions, and highlighted the unique selling points of 360 Cookware, such as durability and non-toxic materials.
The website revamp directly contributed to a revenue increase of over $700,000.
This was driven by significant boosts in:
These improvements resulted from the enhanced user experience, streamlined navigation, and optimized checkout process.
clear navigation
We reorganized the navigation menu, added category filters, and created landing pages for product collections such as “360 Essentials” and “360 Cookware” to direct users to relevant products faster.
Traffic to collection pages increased, and bounce rates on these pages decreased.
Checkout
Implemented a quicker checkout process and provided multiple payment options, including financing and subscription models.
The average order value (AOV) increased, and the checkout abandonment rate decreased.
We focused on a clean, minimalistic design approach to reflect the premium nature of 360 Cookware. The use of high-quality visuals, straightforward product descriptions, and intuitive navigation emphasized the brand’s commitment to quality and sustainability.
Integrated Shopify Plus as the e-commerce platform to support a seamless shopping experience.
Implemented third-party apps for checkout optimization and abandoned cart recovery.
Conducted A/B tests on product page layouts and checkout processes to ensure maximum conversion potential.
Services Provided
Developed a comprehensive digital marketing and website optimization strategy to boost conversions.
Redesigned product pages and website navigation for better usability and customer engagement.
Implemented necessary technical updates to enhance the website’s performance and shopping experience.
Tested various website elements to identify the most effective changes for driving conversions.
Increase in Revenue Growth from website revamp.
Increased Conversion Rate across key product lines.
Client Testimonial
— Beth Hurley, CEO of 360 Cookware
We continue to support 360 Cookware by refining their digital marketing campaigns, optimizing their ad strategy to reduce customer acquisition costs, and further improving the shopping experience. We also plan to develop new content to engage and educate their target audience on the benefits of their cookware, driving more organic traffic and increasing long-term brand loyalty.
Makro Agency ©2023
.png)
