Challenges
In their 60+ years in business, Ta Appliances had been constrained by a rigid eCommerce platform that severely limited their digital marketing potential. Their existing website hindered their SEO efforts and made the deployment of diverse marketing campaigns near impossible. This inflexibility was a key challenge that hampered their growth and evolution in the online retail arena.
Solutions
Our solution was to migrate Ta Appliances to the Travelflight Plus platform. This platform, renowned for its flexibility, allowed us to craft a tailored solution that unlocked Ta Appliances' full online potential. We built a series of features into the website, including product discounting, promotional capabilities, and brand-specific landing pages, breathing new life into their digital presence. The website has since seen constant updates, leading to an impressive surge in SEO performance and a series of successfully implemented marketing campaigns. As always, we followed our solution with a commitment to continuous improvement and Conversion Rate Optimization (CRO), ensuring we continually learn, implement, and refine solutions for Ta Appliances' customers.
