Welcome to this edition of Makro's Shopify Recap, where we explore the latest features designed to enhance business operations, improve customer experiences, and drive sales. As we move through Q4 2024, several updates have been introduced to streamline processes, enhance usability, and expand service capabilities. Let’s dive into how these updates can benefit your business.

What’s New at a Glance:

• New Files Admin User Permission for Merchants
• Enhanced POS Terminal Experience
• Tablet Optimization for the POS App
• YouTube Shorts Now Supported in the File System

1. New Files Admin User Permission for Merchants

Merchants can now grant staff explicit files permissions for their shop, ensuring that team members have the appropriate level of access based on their roles. This feature is now generally available to all merchants.

Benefits:

• Enhanced Security: By controlling access to files, merchants can protect sensitive information while allowing staff to perform their tasks efficiently.
• Tailored Access: Merchants can customize access levels for different team members, streamlining workflows and reducing the risk of unauthorized access.

2. Enhanced POS Terminal Experience

The recent update to the POS Terminal and Customer View app (version 1.25) includes a refreshed design for cart, payment, tipping, and receipt screens, enhancing the overall user experience.

Benefits:

• Improved Customer Engagement: Customers can select from multiple types of digital receipts (Shop app, email, SMS, and print), providing flexibility in how they receive their purchase confirmations.
• Visual Clarity: Product images are now visible on customer-facing devices, allowing customers to easily see their items being added to the cart. This feature can be managed through the Display Editor in the POS Sales Channel.

3. Tablet Optimization for the POS App

In version 9.19, significant design updates have been made to the POS app layout for tablets, optimizing screen space and improving usability.

Benefits:

• Streamlined Workflow: Optimized text size and spacing display more information in a single view, reducing the need for excessive scrolling and tapping when building carts.
• Focused Actions: Workflows are now presented in a windowed view on iOS tablets, ensuring that staff can focus on specific actions while keeping the cart visible at all times.

4. YouTube Shorts Now Supported in the File System

Merchants can now upload YouTube Shorts to products and other resources by adding a YouTube Shorts URL in the "add from URL" field in the file picker.

Benefits:

• Enhanced Content Marketing: This feature allows merchants to utilize engaging video content directly within their product listings, enhancing customer engagement and potentially boosting conversion rates.
• Diverse Media Options: The support for YouTube Shorts enriches the types of media that can be used in marketing and product showcases, appealing to a broader audience.

Conclusion: Maximizing Efficiency and Engagement with New Features

These updates represent a significant step forward in enhancing operational efficiency and customer engagement. With the ability to manage file permissions, improve the POS experience, optimize tablet usage, and incorporate dynamic video content, merchants can create a more streamlined and engaging shopping environment. At Makro Agency, we’re committed to helping you leverage these updates to their fullest potential. If you’re ready to explore how these features can elevate your eCommerce strategy, reach out to us for personalized solutions and insights!

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