Welcome to this edition of Makro's Shopify Recap, where we highlight the latest features designed to improve business operations, enhance customer experiences, and drive sales. As we get close to wrapping up into Q4 2024, several updates have been introduced that streamline processes and offer merchants new capabilities. Let’s explore how these updates can benefit your business.

What’s New at a Glance:

• Apply Brand Colors to POS Terminal Idle Screens
• Customizable Discount Code Field in Checkout
• New Location Settings Index Page with Enhanced Filtering
• Bulk Purchase of Shipping Labels

1. Apply Brand Colors to POS Terminal Idle Screens

In the latest updates for POS version 9.20 and Customer View version 1.26, merchants can now apply their brand colors to the idle screens of POS terminals. This feature not only enhances brand visibility but also improves the overall customer experience.

Steps to Enable:

1. From your Shopify admin, click on Point of Sale > Settings.
2. In the Devices section, select Customer displays.
3. Click on Idle screen.
4. Add or edit your brand colors.
5. Select Apply primary color 1 and a contrasting color for the idle screen.
6. Click Save.

Benefits:

• Increased Brand Recognition: Customizing idle screens with brand colors reinforces your brand identity.
• Enhanced Customer Experience: A visually cohesive POS terminal creates a more inviting environment for customers.

2. Customizable Discount Code Field in Checkout

As of October 11, 2024, app blocks that customize the discount code field in checkout can now be displayed in the top order summary on one-page mobile checkouts. This change improves visibility and usability for customers during the checkout process.

Benefits:

• Improved Usability: Customers can now easily see and enter discount codes without scrolling, streamlining their checkout experience.
• Increased Engagement: By placing discount information prominently, merchants can encourage more customers to utilize available promotions.

3. New Location Settings Index Page with Enhanced Filtering

The recent update to the Locations settings in Shopify Admin introduces a more efficient way for merchants, especially those with multiple store locations, to manage their settings. The new index supports up to 1,000 locations, allowing for better searching, filtering, and pagination.

Benefits:

• Easier Management: The streamlined design and new address validation feature help reduce errors when entering or updating location addresses.
• Enhanced Efficiency: Merchants can quickly view and manage location configurations, simplifying the sorting and filtering of multiple locations.

4. Bulk Purchase of Shipping Labels

Merchants can now purchase shipping labels in bulk for up to 100 ready-to-fulfill orders at once, streamlining the fulfillment process. On the Shipping labels page, select Buy labels for X orders to start buying labels quickly.

Benefits:

• Time Savings: This feature significantly reduces the time spent on purchasing labels for multiple orders, enabling quicker fulfillment.
• Improved Order Management: Grouping orders by item type and quantity allows merchants to fulfill similar orders more efficiently.

Conclusion: Transforming Customer Interactions with Tailored Solutions

These updates are transformative tools that can elevate your business. By applying brand colors to your POS terminals, you create a cohesive environment that enhances customer loyalty. The improved visibility of discount codes in mobile checkouts invites savings, likely boosting conversion rates.

Additionally, the revamped Location Settings index streamlines multi-location management, reducing errors and saving you valuable time. The ability to purchase shipping labels in bulk accelerates order fulfillment, ensuring prompt delivery to your customers.

At Makro Agency, we’re dedicated to empowering your eCommerce journey. Let’s leverage these features to refine your operations and enhance customer experiences. Reach out today, and unlock your brand's full potential!

‍